It will also make foray into helmet and fragrances sector this year. The city-based company that manufactures and retails watches, jewellery and eyewear, also unveiled its new logo 'Titan Star'.
"We have 120 million customers, whose life we have touched with our products; ...From a watch maker to a watch maker and jeweller, now to a lifestyle company which has largest specialty retail footprint in this country- Titan watches became Titan Industries and now Titan Company Limited," Titan Company Limited MD Bhaskar Bhat told reporters here.
"We wanted to create a strong platform and identity for the company to help us communicate effectively with our many stakeholders. To achieve this objective and more closely reflect the lifestyle segment we operate in, we have changed the name to Titan Company," he added.
Speaking on the product portfolio that the company has to offer, he said, "accessories that include belt, bag, wallet is going to be a big business as we go forward."
Bhat said: "With an intention to bring in expertise of transparency, quality and organisational professionalism to un-organised, under-served and under-penetrated categories, we are exploring helmet and fragrance category."
"There are many we are exploring, only those we find we can create value through the core-competence that company has, we will enter," he added.